Beyond Big Data: Why Master Data Matters More in Mining

In this episode of acQuire Connected, we sit down with Jared Armstrong, founder of wHole Solutions, to explore why geoscientists need to shift their focus from "big data" to something far more foundational—master data.

Jared shares insights from his recent article “Big Bertha and Beyond: Rethinking Data Strategies for Mining Geoscience,” where he challenges the industry's obsession with big data and makes the case for robust master data management as the true game-changer.

We discuss what master data means in a mining and exploration context, the risks of poor data governance, early warning signs of weak data foundations, and how geoscientists can build stronger data strategies from the ground up. Plus, we touch on where AI fits into the picture—and why it’s only as good as the data beneath it.

If you want to learn more, Jared is hosting a seminar, "Managing Geological Data - It Matters" in Queensland, Australia, with the Australian Institute of Geoscientists. Don't miss out!